Tuesday, 18 October 2011

Sell, sell and sell again - syndicating simplified

This first appeared in The Freelance, August 2011

How can freelances market their work abroad most effectively? Peter Veenhoven and Ole Pijnacker Hordijk, owners of the Amsterdam-based International Features Agency advise on "what works and what doesn't" in syndicating abroad. Read my report here.

Brazil was identified as a particularly interesting market for syndication. Since this talk, the Brazil correspondent of the London-based business-to-business magazine I edit has told me he can't afford to work for us anymore, as the Brazilian real has climbed so much in value against the pound that it's not worth the bother anymore to work for a publication that pays in sterling!

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